The Hankook Ventus Prime3 (K125) is a Summer Passenger Car tire perfectly balanced to deliver performance and safety with the use of specially designed enhanced features. The tire has been expertly-tested to prove 8% shorter stopping distance when braking. The tread pattern features 4 water clearing/cooling channels for improved water displacement. It also features 3 strong wide tread ribs that allow a better grip for enhanced steering precision and mileage. The Groove Chamfer is larger than a conventional groove, and the width spreads the contact patch when braking for a better grip. Specially manufactured high-grip silica compound used for the tread material provides traction and lower rolling resistance in wet and dry conditions. The Vehicle alignment indicators provide accurate visual cues for easy wheel-alignment adjustments. The belt ends are seamlessly connected, resulting in a smoother-running tire. The tough steel belt helps avoid puncture while absorbing external shock for a more strengthened, durable tire, with enhanced sidewall stiffness for durability. Stronger bead filler and single strand bead wire is used for better tire fit, and improved uniformity.

With a rich history dating back from 1941 as Korea's first tire company, Hankook has grown to become a global powerhouse in the tire industry as the seventh largest in the world. From the very start, Hankook has continued to innovate and create new possiblities in the automotive industry, overcoming every new challenges that come along. Hankook's growth can be credited to their relentless pursuit of excellence and their commitment to hearing the customer it serves. Their experience, technological capabilities, and research methodologies have served them well in developing new tires that serve to satisfy the diverse needs and vastly demanding driving styles by throughly and constantly engaging with drivers via consumer research.

Hankook is commited to providing the world with a safe and enjoyable driving experience to maximize the excitment of Driving Emotion while always keeping an eye towards the future. With the continuous and rapid evolution of autonomous vehicles, intelligent AI's, and technology in general, Hankook believes that the future of mobility begins with the evolution of tire systems and are driven to "Contribute to Advancement in Driving". They are constantly working on keeping their product lines up-to-date by employing the brightest minds for innovation and using the latest technologies at their disposal for top-notch, quality, and sustainable products.