With a rich history dating back from 1941 as Korea's first tire company, Hankook has grown to become a global powerhouse in the tire industry as the seventh largest in the world. From the very start, Hankook has continued to innovate and create new possibilities in the automotive industry, overcoming every new challenges that come along. Hankook's growth can be credited to their relentless pursuit of excellence and their commitment to hearing the customer it serves. Their experience, technological capabilities, and research methodologies have served them well in developing new tires that serve to satisfy the diverse needs and vastly demanding driving styles by thoroughly and constantly engaging with drivers via consumer research.

Hankook is committed to providing the world with a safe and enjoyable driving experience to maximize the excitement of Driving Emotion while always keeping an eye towards the future. With the continuous and rapid evolution of autonomous vehicles, intelligent AI's, and technology in general, Hankook believes that the future of mobility begins with the evolution of tire systems and are driven to "Contribute to Advancement in Driving". They are constantly working on keeping their product lines up-to-date by employing the brightest minds for innovation and using the latest technologies at their disposal for top-notch, quality, and sustainable products.