Rugged Ridge Roller Fairleads are made from the highest quality materials, and guarantee to deliver superior functionality and durability.

Realizing that there was a need for new Jeep parts and accessories, the Rugged Ridge brand was established in 2005 by parent company Omix-ADA to function as its aftermarket Jeep accessories brand. Since then, this Suwanee, Georgia-based company has created thousands of Jeep Wrangler accessories, servicing the needs of the growing Jeep and off-road communities. This focus on a niche and special market has made Rugged Ridge the market-leader for replacement and restoration Jeep parts.

With detailed knowledge on everything about Jeeps, the company decidedly has a huge advantage over the competition. Being Jeep enthusiasts themselves, the team at Rugged Ridge have endeared themselves to the community and has been rewarded with awards and recognitions, such as their SEMA Award for producing the best new Jeep interior accessories. With over 3,000 products already designed and developed for the Jeep market, Rugged Ridge is continuously developing additional Jeep parts to cater their consumers. Using a state-of-the-art design and manufacturing process, Rugged Ridge has patented and distributed new Jeep accessories, including but not limited to Jeep floor liners, Jeep snorkel, and Jeep XHD modular bumpers.

In 2017, Omix-ADA/Rugged Ridge was purchased by Truck Hero Inc. The company noted that this change in ownership, as well as the launch of the new Jeep JL Wrangler, inspired a renewed Rugged Ridge philosophy in product design - to aggressively engineer the most innovative products available for today's discerning Jeep owner. A commitment to delivering materials of exceptional quality, precise fitments and the finest premium finishes available in the industry today.