The Hankook i*cept evo 2 is an Ultra-High-Performance premium winter tire with a specially designed asymmetric pattern for better performance in winter driving conditions. The optimized pattern design effectively increases biting edge into the snow and delivers an improved zigzag traction groove for better control. The innovative lateral ice pick-ax shaped grooves in the tire's surface have a scratching effect on roads, allowing powerfully increased traction in snow. Further traction is brought on by the specially placed zig-zag grooves in the tire's surface, improving braking performance by increasing the cross-point. The grooves on this tire are 30% wider, improving performance in slushy and snowy conditions. The cross-sectional area on the tire has been increased, providing the ultimate performance in wet conditions. 3D slits across the tire's surface improve traction in wet or icy surfaces by minimizing block movement. Better handling performance and improved grip are provided by the tire's wide shoulder blocks. The lateral block has been divided into semi grooves and provides extra flexibility and increased contact when cornering. The tire's rubber was designed with a high grip silica compound that greatly lowers rolling resistance and increases traction in winter conditions. The tire is made up of a jointless full cover reinforced belt which delivers Ideal Tread Strength, and a wide steel belt layer allows improved tread stiffness and better control. A high-hardness Bead Filler rubber compound is used in this tire along with a high strength bead wire used also improves the overall bead strength and for steering performance.

With a rich history dating back from 1941 as Korea's first tire company, Hankook has grown to become a global powerhouse in the tire industry as the seventh largest in the world. From the very start, Hankook has continued to innovate and create new possiblities in the automotive industry, overcoming every new challenges that come along. Hankook's growth can be credited to their relentless pursuit of excellence and their commitment to hearing the customer it serves. Their experience, technological capabilities, and research methodologies have served them well in developing new tires that serve to satisfy the diverse needs and vastly demanding driving styles by throughly and constantly engaging with drivers via consumer research.

Hankook is commited to providing the world with a safe and enjoyable driving experience to maximize the excitment of Driving Emotion while always keeping an eye towards the future. With the continuous and rapid evolution of autonomous vehicles, intelligent AI's, and technology in general, Hankook believes that the future of mobility begins with the evolution of tire systems and are driven to "Contribute to Advancement in Driving". They are constantly working on keeping their product lines up-to-date by employing the brightest minds for innovation and using the latest technologies at their disposal for top-notch, quality, and sustainable products.