The top pick for an improved road grip functionality in standard touring is the Goodyear EfficientGrip ROF. This summer tire is manufactured for luxury sedans and sports coupes that require tires with excellent traction on top of ride comfort and precise handling. It adds a striking aesthetic to your vehicle, giving the sport performance you need on the road.

The Goodyear EfficientGrip ROF summer tire incorporated the latest technology on its advanced tread compound. It has an optimized footprint that delivers efficient grip in both wet and dry traction. It has the innovative WearControl technology that lowers rolling resistance by up to 18% to maximize fuel efficiency. This Run on Flat version extends maneuverability of up to 50 miles on deflated or a near-deflated tire.

It is also incorporated with the ActiveBraking technology that improves road contact to shorten braking distances, allowing above-average acceleration and stopping power. The braking distance is around 3% shorter on dry pavement, while on wet roads the distance is reduced to around 8%. The tire's wide circumferential grooves channel water away from beneath the tread to improve wet traction.

Goodyear is a world-renowned name in tires, setting foot in many countries all over the world to deliver premium tires that are made to fit specific requirements and conditions. It is an American company established in 1898 and has since been the go-to for many automotive manufacturers and enthusiasts.

Goodyear has become a household name for over a decade, it has become synonymous to 'top quality tires'. This is not by accident. Goodyear has always been driven to innovate and make advancements to tire technologies while maintaining their standards of excellence. Goodyear started off in a strawboard factory in Ohio, USA and has since accomplished countless milestones on their way to becoming a global leader in Tire Technology. The company's devotion to advancing tire technology and applying what knowledge and experience have brought them is the unstoppable force that has driven the company to great innovations and developing new products that catered to drivers across the globe. To this date, Goodyear continues to hire top-tier talents and collaborates with the most talented specialists to improve on the products Goodyear makes as well as technologies and processes. Goodyear's passion and devotion to driving excellence will undoubtedly lead to even more innovation as technology continues to evolve.