Wheel hubs are located in the center of the vehicle's wheels situated between the drive axle and brake drums. Essentially, the wheel hub assemblies are configured and designed to connect the wheel to the vehicle body. The assembly contains several bearings that allow the wheels to roll quietly and efficiently. When the wheel hub goes bad, it's actually the wheel bearing inside the single assembly that is damaged, making a metal-to-metal grinding sound when you are driving. Additionally, if you have a 4x4 with damaged hubs, there would be no drive sent to the wheels, and your vehicle won't run. Rugged Ridge Wheel Hubs are designed as stronger replacements for your factory hubs and will allow you to swap out automatic hubs with a set of these tougher manual locking hubs. These OE standard hubs have a hardened nylon center instead of metal and are crafted from impact-resistant nodular iron, and feature a corrosion-resistant die-cast aluminum cap.

Realizing that there was a need for new Jeep parts and accessories, the Rugged Ridge brand was established in 2005 by parent company Omix-ADA to function as its aftermarket Jeep accessories brand. Since then, this Suwanee, Georgia-based company has created thousands of Jeep Wrangler accessories, servicing the needs of the growing Jeep and off-road communities. This focus on a niche and special market has made Rugged Ridge the market-leader for replacement and restoration Jeep parts.

With detailed knowledge on everything about Jeeps, the company decidedly has a huge advantage over the competition. Being Jeep enthusiasts themselves, the team at Rugged Ridge have endeared themselves to the community and has been rewarded with awards and recognitions, such as their SEMA Award for producing the best new Jeep interior accessories. With over 3,000 products already designed and developed for the Jeep market, Rugged Ridge is continuously developing additional Jeep parts to cater their consumers. Using a state-of-the-art design and manufacturing process, Rugged Ridge has patented and distributed new Jeep accessories, including but not limited to Jeep floor liners, Jeep snorkel, and Jeep XHD modular bumpers.

In 2017, Omix-ADA/Rugged Ridge was purchased by Truck Hero Inc. The company noted that this change in ownership, as well as the launch of the new Jeep JL Wrangler, inspired a renewed Rugged Ridge philosophy in product design - to aggressively engineer the most innovative products available for today's discerning Jeep owner. A commitment to delivering materials of exceptional quality, precise fitments and the finest premium finishes available in the industry today.